Monthly archives "Febrero"

3 Articles

Lifetime value of an e-mail blast

In an original article posted by Analyticbridge about an email campaign that was monitored over a period of about 600 days. It clearly shows that 20% of all clicks originate after day #5. Yet most advertisers and publishers ignore clicks occurring after day #3. Not only 20% of all clicks occurred after day #3, but the best [...]

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